Home Centers/Hardware

Related Field Reports

Lowe's Field Report (March 8, 2010)

Lowe's will soon become the exclusive "major" home-improvement retailer for Stainmaster carpets through an arrangement with Koch Industries' Invista.

The Home Depot Field Report (Feb. 3, 2010)

The Home Depot is deploying 10,000 portable devices that will let employees chain-wide manage inventory, locate products at other stores and check out shoppers.

More Field Reports

Related Features, Special Reports

Seasonal Store Check: Holiday 2009

A collection of articles and image galleries covering holiday merchandising activity.

It's Not Easy Buying Green

False claims and 'greenwashing' could destroy shoppers' trust in green products


Related Research

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

Shopper Marketing Trends Report 2009

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.


Related Lectures

The Evolution of the Orange Box (Audio Included)

The Home Depot's Brad Williams joins Larry Sorrel of Schawk Retail Marketing in discussing the retailer's holiday, outdoor living and "More Saving. More Doing." campaigns.

Segmenting Shoppers Based on Purchase Behavior (Audio Included)

Research pinpoints which shoppers are influenced most by in-store tactics