Retail Handbook

Institute Store Checks

Meijer Produce Department

Store Check: Meijer's Small Format

Meijer took the first step away from its mass-merchant business model last month by opening a smaller, grocery-focused store in Niles, IL.

Seasonal Store Check: Super Bowl 2010

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

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Institute Channel Reports

Channel Report: Convenience Stores

Convenience stores attempt to gain footing in foodservice and target new shoppers, including moms.

Channel Report: Dollar Stores

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

More Channel Reports

In-Store Media News & Field Reports

Toys "R" Us Field Report (Feb. 19, 2010)

Toys "R" Us in January launched the second flight of a "Great Trade-In" event that lets shoppers exchange used baby equipment for 25% discounts on similar purchases.

Bobbi Brown Brings Digital to NYC Bloomingdale's

A recent overhaul of the cosmetics department within Bloomingdale's Manhattan location gave executives at Bobbi Brown Cosmetics a chance to implement digital media -- both video and audio.

More In-Store Media Articles

Event Marketing Field Reports

Toys "R" Us Field Report (Feb. 19, 2010)

Toys "R" Us in January launched the second flight of a "Great Trade-In" event that lets shoppers exchange used baby equipment for 25% discounts on similar purchases.

CVS/pharmacy Field Report (Feb. 18, 2010)

CVS/pharmacy has intensified marketing for its ExtraCare loyalty program and private-label products with a "Double Your Extra Bucks" promotion.

More Event Marketing Articles